Hollywood is nothing but a billion-dollar game of chess, and Disney is playing to win. Dev Allen is here to explore the real reasons behind their latest move.
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Disney and Marvel Studios have just pushed up the Avengers Infinity War release date to April 27th, throwing the entire summer movie schedule into a tizzy. Don’t get us wrong, we’ve been excited since the first Avengers Infinity War trailer, and we’re thrilled to see Iron Man, Spider-Man, Captain America, Black Panther, and the whole MCU go toe-to-toe with Thanos a week earlier, but the move has big implications for every other studio in Hollywood. If you watched the original Deadpool 2 trailer, you’d think the movie was coming out on June 1st, but Fox moved Deadpool 2 up to beat Solo a Star Wars Story to the box office.
The Han Solo movie is rumored to be in rough shape, and judging from the response to the Solo a Star Wars Story trailer, it might underperform Disney’s high expectations. Lucasfilm is sticking to their guns of a Memorial Day release date, so Disney moved Infinity War up a week to bask in the box office glory. That’s not good news for the Rampage movie starring Dwayne Johnson, so the Rock and his movie moved up a week to compensate as well, although judging from the Rampage trailer and the success of Jumanji, the Great One could still very much compete at the box office. On this is for certain though, the entire industry lives and dies by what Disney does, and moving Infinity War up a week has thrown their carefully crafted summer 2018 movies schedule into chaos.
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